SOCIAL MEDIA MARKETING FOR SMALL BUSINESS

About 33 % of consumers are not connecting with brands on social networks, according to a new report by interactive marketing firm Razorfish. Razorfish surveyed 1,000 consumers who reported both social media and ecommerce activity with the goal to find out how social media influences their purchasing decisions. 80 % were members of at least one social network and 40 % were active in two. -Social media has quickly become one of the most talked-about topics in marketing. We didn’t want this report to just be more of the same, so instead we took a different, more scientific approach to evaluating this phenomena and measuring its effects,- said Shiv Singh, VP and Global Social Media Lead at Razorfish. -Today, a brand’s actions speak louder than its words and pushing out messages is no longer enough to excite and engage consumers.- The question is now: How about you the small businesses and your social media activities? More than brand companies, small and medium business should step into social media marketing to expand your message and spread the word to the potential client, to make him informed, to make him interested and to make him a paid customer. To bother your targeted audience with outbound advertising messages is not enough in today’s times. The user out there has established some kind of personal advertising filter. Moreover he wants to find valuable information when he decides that he needs them, not when you decide to send him message through email marketing, radio or TV commercials, or call him by phone and disturb his daily doing. You need to build your credibility to address your marketing message. You need to be personal and authentic and to avoid sounding like an advertisement. Behelpfuland bevaluableofferrelevant content. This is the way how you as a small business cangain customer loyalty. – BE THE FLAME NOT THE MOTH! – Read more great posts like this one, visit -Blog Ad Monkey-. Stay tuned and subscribe to my blog viaRSSto get more great posts like this one. Your comments and ideas are welcome!

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Owning a coffee franchise can be a very rewarding experience, but before you sign on the dotted line and start serving hot cups of ‘joe’, there’s certain things you need to know so you can make the right decision. If you go into buying a coffee franchise blindly, you could end up making a very costly mistake.

First things first, get a reality check. You should know going in what kind of money you have to put towards a coffee franchise, you should understand your strengths and weaknesses in running a business and be very honest with yourself about how much time you’re willing to spend in your business. If you do this, you’ll be way ahead of the curve. Don’t jump into any decision. Take your time, consult with franchise experts and do your due diligence.

The attractive thing about owning a coffee franchise is the cash flow and profit margin. People are drinking coffee today like it’s going out of style and they are happily paying upwards of $3 per cup. The real cost of the coffee is under $.25. The profit margins with coffee are HUGE! On the contrary, only making a few bucks per cup isn’t going to get you a mansion in Beverly Hills. A Coffee franchise is 100% a volume business. You have to crank out thousands of cups per month to see any real income. Some of the most successful coffee franchises have drive-thrus which can make up to 70% of the revenues.

The real secret of a coffee franchise is NOT the coffee, but the atmosphere. People can get coffee anywhere, but they come to these shops because of the social element. They come to hang out, conduct business, surf the web, relax, read a book, whatever. That’s why so many coffee franchises have the relaxing and mellow look and feel to them.

However, there are things about a coffee franchise that aren’t so fun from the very start. First, the high start-up costs can be huge. Not only will you have to pay a hefty franchise fee, but then you have to get a location, you’ll have to get equipment, you’ll have inventory to get, fixed costs, variable costs, employee wages and on and on. The costs can be high. Don’t forget about the royalty fees that are based on gross revenues, not net profits.

Now even if you are financially capable of buying the coffee franchise, that won’t matter because there are more pre-qualifiers you must meet. You’re going to need a considerable net worth, a good credit history but the real challenge is that you have to get approval to buy the franchise. If they don’t like you, they won’t sell you a franchise.

Some people think becoming an entrepreneur is so difficult. They often think that to be an entrepreneur, money is the main factor. Actually, there is something else such as mental preparation that plays an important role.

Some people choose to be entrepreneurs because they do not want to suffer tight competition in the workforce, to have the desire for unlimited earnings, to have the freedom to determine their own destiny, and to be more independent or to have extra satisfaction on their personal achievement.

In the early stages of becoming entrepreneurs, however, people should realize that their income can be less than before, no more company allowances. Not mentioning that they have to work harder and longer hours, with the responsibility of employing their workers.

Moreover, they should cope with critics from their environment about how stupid they are for letting go such a good job with good payments and benefits.

People should have more than one income source, but by being entrepreneurs, they are working for themselves, and they alone will determine how much they want to earn and how.

Tips for new entrepreneurs:
Start with a low working capital, so people can minimize their potential loss that may occur.
The other advantage is to train to survive in the new business with minimum facilities.
Be flexible; entrepreneurs should revise their business concept with current trends and economical conditions.
It is recommended to have a mentor who can share knowledge and give advises on critical points.
Start with your hobbies.
By doing so, hopefully they can cope with the frustration and do not give up when they have to deal with difficulties.
Sometimes it is a good idea to do a completely new business idea that might bring less competitors.

Starting a new business needs capital. It is a safe way to use their own savings, because they do not have to pay interests or risk their assets when taking business loans from a local bank.

Avoiding interests should be considered since it is hard for a new business to gain profits during its first months of operation. It can take their breath away to pay high interests.

For people with a strong network, they can look for partners to cooperate with, so they also can share the capital.

Having a business does not mean that people will earn profits right away. Entrepreneurs should think about getting loyal customers and give them competitive services.

After a business has been developed, entrepreneurs might need employees. it is important to put honesty as the first criteria. It is a fact that honest people become rare nowadays, and you do not want to be cheated by your employees.

Last but not least, entrepreneurs should understand that running a business is a process. There will be some critical moments before they can earn a stable profit.

Bank owned homes are popular options for people who want to own properties due to their sheer number. When home owners fail to meet their mortgage obligations, the lender will begin foreclosure proceedings that will end with the ownership being transferred to the lender. And since owning homes is not really among the business operations of banks, these homes will be sold on the market at a price that completes the loan that was not paid.

Banks will try to get the best price they could for the homes they sell but they are very open to negotiations because it is more important to sell of these bank owned homes in the soonest time possible. Considered as non-performing assets, banks need to convert them into capital quickly. If buyers are cautious to avoid heavily dilapidated homes, they may be able to acquire a good home at a significantly reduced price, even at half the property’s market value.

The first method a bank would use to sell a property is through an auction at the county courthouse. If the homes do not sell through this manner they will hire a certified real property broker to sell the homes for them. The property will also be included in a multiple listing service, where more people can see the property. While most homes can only be purchased through a bank appointed broker, some banks do accept offers directly from individuals in some cases.

Making an Offer to Buy

An offer to be made to the bank should have the amount that the buyer is willing to pay, a request to inspect the home, the method the buyer will use for paying and for how long the offer is valid. After the bank receives the offer they will most likely make a counter-offer. This is usually done to satisfy the bank stakeholders that the bank tried to get a higher price for the home. At this point the buyer can make one last offer that the bank can either accept or deny.

One thing to look out for when purchasing bank owned homes is the fact that all these homes are sold as is and the bank will not pay for repairs. So when doing your inspection you should carefully assess cosmetic or structural damages and factor the cost of repairs to your offer. Otherwise buying a real estate owned property is neither complicated nor hard and buyers should not be wary of them.

The Philippine banking industry seems to be unaffected by the global financial crisis. And despite the liquidity crunch in various developed and emerging economies, the Philippine banking industry has been able to sustain the growth level.

According to a research analyst at RNCOS, -The banks in Philippines have benefitted from a series of reforms undertaken in past and intervention by the regulator to increase the capital base and to have better risk management strategies in place. The multipoint policy adopted by the industry during the last quarter of 2008 has resulted in minimum risk exposure to the banks in Philippines. Restricting dollar sales only for outward investment, enabling active lending between banks and low level of investments in foreign assets has resulted in positive outlook of the industry in current economic turbulence. Banks in Philippines have limited their investment in local blue chip companies because of the high yield from the Philippine Stock Exchange.-

Banks in Philippines are opting for high degree of penetration, mergers and acquisitions, and high credit growth rate at a time when banks in other developed and emerging economies are writing off assets base and slowing down credit disbursal rate. However, according to -Philippines Banking Sector Analysis-, a research report from RNCOS, the sector will manage to book a CAGR growth of 10% in its asset base through 2010.

-Philippines Banking Sector Analysis- contains comprehensive research and rational analysis on various segments, like assets size, income level and number of cardholders, in the Philippines banking industry. It also analyzes the current performance and growth opportunities in the sector, and helps clients to understand various products available in the market and their future scope. It also discusses the role of technology in the Filipino banking industry.

The report gives future outlook of different aspects of the banking industry such as financial cards, mobile banking, bancassurance, industry assets, mutual fund assets under management, number of credit cards, IT spending by banking industry, microfinance and life insurance product sales etc. The future projections are made after analyzing the current market scenario, past trends and regulations laid by the central bank.

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About RNCOS:

RNCOS, incorporated in the year 2002, is an industry research firm. We are a team of industry experts who analyze data collected from credible sources. We provide industry insights and analysis that helps corporations to take timely and accurate business decision in today’s globally competitive environment.

The way in which most financial institutions keep track of and monitor trades is changing. Positioned at the connection of the ongoing drive to decrease operational risk and the battle to rationalize trade processing and authorized by the movement to enterprise data management, monitoring of trade is joining the evolution in the process of trading that is already well underway. This helps reducing exceptions and minimizing reconciliation, which is an ultimate industry goal.

The process of automation in the trade monitoring is predicted to continue and growing into a mainstream practice with around 79% of survey participants unambiguously maintaining the industry”s acceptance of trade surveillance system and methodologies would increase over the next two years. Out of which 16% of those stated would be significant. In fact, 100% of the participants stated that the overall operation cost and risk reduction was their highest overall priority for starting the process of trade surveillance.

In part, the overall growth in the acceptance of the trade compliance systems is tied to the amalgamation of non-going movement to a process called straight-through processing (STP). The obtainability of more centralized reference date hubs, and overall increased attention to risk management. It is also a natural outgrowth of better and proper business management as the complexity in the instruments and trading practices, coupled with numerous trading volumes and various necessary increased resources.

Overall, the process of trade surveillance includes monitoring trades throughout the transaction flow to eliminate different barriers present, thereby reducing every operational cost and risk. In fact, it can also work alongside existing systems to validate data and various positions and to enable the firm to fix all trade data and identify data issues from the beginning of trade lifecycle and continue throughout intra-day processing. The goals of trade compliance systems include:

“Minimizing the overall number of exceptions and make the process of exception handling better
“Attaining data transparency all across trade data silos
“Increasing the overall speed of the transaction flow through intra-day and actual time data reconciliations.

Overall, trade surveillance system and monitoring practices are completed through the process of straight-through processing (STP) solutions and when done systematically are thought to be an important component in attaining operational efficiency and may also minimize or eliminate (in some cases) the traditional reconciliation processing. If you think it can help leverage your business, there are a lot of service providers that can be searched over the web using the power of the internet.

People want their money to work hard to deliver the best possible return on their stake. There are many ways that people can grow their money, from traditional savings and ISA accounts to more diverse investments such as commodities.

Current times are quite challenging in terms of what investments actually do provide a decent return on customers monies, and many people are turning to ethical investment opportunities.

What is an ethical investment?

An ethical (also known as Sustainable) investment is an investment that not only offers a good return on the clients money but also helps the planet. This is done by investing in commodities such as timber, where plantations are created and harvested over a designated period of time. These opportunities often come with social and environmental objectives. They can provide jobs to communities whilst creating sustainable fuels and forestry for years to come.

Why should you chose an ethical investment?

Investing money is all about getting a return at any cost. Ethical opportunities are different in that respect. Ultimately the end goal is getting a return on investment, but alongside this investment you know that the money is being put to good use in both a socially and environmentally responsible way. By choosing an ethical investment you can be sure that your money will be put to use in a way that will also help the environment both now and the foreseeable future.

What are the risk of ethical investments?

There are always risks in any investment and ethical opportunities are no different, however they do tend to often perform well under poor market conditions. It is important to note, however, that an ethical opportunity might have a higher risk profile than other investment opportunities where a companies activities are more mainstream.

What types of ethical investments are available?

There are many different types of sustainable opportunities available to people who are serious about socially responsible investments. These can range from Forestry and Farming to alternative energy sources and eco-housing.

Before you embark on any type of investment, be it ethical or not, you should always seek guidance and where possible have a look at how the market has been performing over a period of time. Sustainable investments can offer a very high return on your investment, but as with any investment there is an element of risk involved. In some cases the element of risk may be higher in an ethical investment than in a non-ethical option so you should always research the market prior to departing with your hard earned cash. You should only ever invest what you can afford to potentially lose.

Sustainable investments can provide you with a high return on your money, whilst also helping to build a sustainable planet.

Alternative investments tend to provide to the investor a platform that enables earning of money with much fewer risks involvedand a higher ROI (return on investment). It can also be referred to as investments in hedge funds however it is all strategy related. Some alternative investment strategies may includeconvertible arbitrage, fixed income arbitrage, short bias and equity of market neutral. In most cases financial institutions are the holders of the alternative investments. Although these investments are controversial because of the lack of regulation, still economic analyst gives their views on them. They are also subject to scrutiny by politicians and sometimes lack proper disclosure.

The best thing about alternative investments is the rate of very higher returns than the traditional ones. There are many investment plans like giving by AIM (Alternative Investment Market). Established in 90s this platform has turned out to be more useful than the former Unlisted Securities Market, giving investors a chance to gain some profit and pool in the capital. AIM works for the small investors who are potentially not eligible to be listed in the stocks and gives them a free hand with respect to rules and regulations. Although there are some regulations but they do not torture the investor to increase their capital. The most important feature of AIM is that is does not stop investors by putting a check to the number of shares they can issue in the market. This facility gives investors a chance to increase their ratio in the market without much struggle. In the past few years it has also been seen that some investors with their proper time management and skills have managed to make way to enter the main market after successful results achieved in AIM. The London Stock Market has is the proud founder of AIM and had proved to be a rising star in alternative investments.

It is important to understand that investments are risky therefore wherever you invest in something it is important that care shall be taken. It must also be kept in mind that you are sure that you understand the business you are actually investing in. According to experts investing in your own business or some business that you understand is the key to success. Secondly, the management must be on its toes to make sure that a proper check is being kept on where the expenses are being done. Good investments can be done only if it is realized that the results are not hard to achieve if proper measures are taken.

Alternative Investments only require extra care as they are more risky. For instance if you are investing in some art items, you must be sure that you are actually trying to invest in the original one. To be successful in alternative investments it must be made sure that you understand what a man of ordinary diligence would do in similar circumstances.

Every day I run into women who have a huge “giant-size” block when it comes to making great money doing work they love doing.

They range from writers, holistic practitioners, coaches, and speakers to high powered entrepreneurs and CEO’s. They give of themselves and their gifts and yet still charge way less than adequate fees to support themselves and create freedom in their lives; freedom to relax, freedom to live a life they know they deserve, and the freedom to stop struggling and striving every day.

This past week I had the opportunity to speak with many women and it was amazing and inspiring to hear from their spirit the gifts each one have been given and at the same time it broke my heart as I listened to the disappointment and frustration each of them was faced with in earning a living, much less the 6-Figures+ living I know they can achieve. All of them making a difference in the world, yet 95% of them not able to make ends meet.

I was in this same situation not too long ago …so how did I Breakthrough to a multiple 6-figure income?

I realized: Making Great Money IS Part of my Spiritual Path!

Previously I had felt somewhere deep inside that I was doing a greater work and that money was just a trapping of the physical world. That I was somehow above it.

It wasn’t until I lost everything I owned that I discovered how spiritual making great money really is…hmmm…and once my belief around THAT changed, everything began to change.

5 Keys to Up-Leveling your Spiritual Money Mindset:

Making Great Money IS part of my Spiritual Path the Universe wants you to be abundant, stress free, and happy. Your spiritual path is not about struggle, stress, and overwhelm

Making Great Money is Grounding walk your spiritual path with well grounded feet so you can stay in the game of life at a very high level and really make a substantial difference in the world

Making Great Money is Passion expressed and Passion received as you express your purpose and your gifts to the fullest each day you are rewarded financially and living your most passionate life

Making Great Money is Exciting If you’re not making great money you’re not helping enough people. Helping thousands of people is REALLY exciting!

It’s Easier to Make Great Money than it is to Make Less It is easier to find one client and charge what you’re worth, than it is to find 100 clients and undercharge
So let me ask you…If you were fully embracing the belief that making great money IS part of your spiritual path, what would you be doing differently?

Decide & Take Action today!

An entrepreneur does many wonderful things. In fact, many people are amazed with how the entrepreneur’s mind works. But for some who have not taken the plunge, there is some wonderment….some real curiosity….and for some of us, even some questions about successful entrepreneurs morals and integrity….But for most onlookers there are two important questions to ask. How does an entrepreneur become successful? And most importantly, do you want to be a successful entrepreneur too?

First of all, an effective entrepreneur should have great ideas. And then you need to test those ideas…You have to research to be able to make an informed judgement about whether your business idea is feasible. It really is critical to do this investigation, and in many cases its not necessarily a tedious task…Once you have gathered all the needed information, you can decide whether to pursue the business idea now, or simply file it and do it in the future.

Sound Research

The projects undertaken by successful entrepreneurs are normally done in a very careful manner. Research about Demand is a very important aspect to help determine business feasibility. Saturated and established markets can be a big no for entrepreneurs because their aim is to earn more money. Entering a saturated market can be suicidal (unless you have a very unique selling proposition), because of the extreme competition.

If you want to become a successful entrepreneur, you have to work on some concepts such as ROI or return on investment, compounding capital, economy of scale, speed of business returns, and many others. You can’t work your way to success if you dont know these concepts. So you have to study and continue your learning. If you have the opportunity to study a business related course, do so. Gaining knowledge, skill and education, can only help you to succeed in the business world.

According to many expert entrepreneurs, education is not enough. As an entrepreneur, you must have the right attitude and qualities. Now what are these attitudes and qualities? Firstly, you have to be hard working. You have to be willing to work many hours of the day or night especially if you’re a beginner. Almost eighty percent of your time will be allotted for encouraging customers or subscribers. In the case of an internet business, you have to attract a lot of traffic to your site otherwise, your business will fail.

Secondly, you need to be a risk taker. Most entrepreneurs are not afraid to take risks. This does not mean that entrepreneurs enter the market with their eyes closed hoping for success. Entrepreneurs are willing to take risks especially if after a careful study they can see high chances of success. Not many individuals are willing to take risks because they are afraid to fail. But you see, an entrepreneur learns a lot from past failures. It’s all part of life and so you should not be scared. Its also important to be organized.